Your clients are waiting for you. They just don’t know it. They haven’t heard the reasons why. They haven’t been told the stories of your product or service. Their friends haven’t referred them to you. They don’t know that they need what you have to solve a problem they don’t realize they have.

What will you do to open their eyes to the real possibility that there is something better than the status quo? Something that will take them further than the “tried and true” of current vendors, solutions, and DIY home remedies.

What will it take to break their minds and turn their heads so they see you—finally. And understand the power of a different choice.

Switching costs are real and this requires change and change is hard. But the market we’re talking about doesn’t even know about the costs of change you want to impose on them because they don’t know who you are.  And they don’t think they have a problem because there’s no pain. And people buy mostly on pain, not the future promise of gain. Once they understand they have a problem and see the effects of the problem on their mission or their goals or their strategy or something even closer to them—their wallet—then their senses begin to kick in. They start to see the problem and eventually it will become so vivid that they can’t unsee it. 

One day my daughter introduced me to an interesting experiment. She said the next time you’re driving look at the other cars and you’re guaranteed to see a green Kia Soul. Then, every day from that time forward you will see a green Kia Soul. Try it. It’s true. The Green Kia Soul phenomenon is at the core of moving people toward your solution. They just haven’t been told to look for it. Yet.