About Matt

You shouldn’t be frightened by new ideas.
You should be more frightened by old ones.
—Matt Murdoch

My career has taken me on a whirlwind tour across the continents, from Asia to Europe, the Middle East, and the Americas. Antarctica is still on my bucket list. Penguin enthusiasts, take note! I’ve ventured into the wild realms of marketing strategy, business development, and the intriguing world of building and running digital learning systems.

At FranklinCovey, I’ve held various titles like Vice President of Marketing, Vice President of Digital Learning, Director of International Symposium, and even Director of Product Management and Marketing. Oh, and I can’t forget my stint as the Director of Web Development, where I bravely battled the treacherous world of coding and bugs.

Before joining FranklinCovey, I dived headfirst into the marketing landscapes of diverse industries. From digital cryptography to mind-bending biotechnology, commercial construction to the adventure-filled realm of travel and tourism, I’ve witnessed it all. You could say I’m a marketing chameleon with a taste for variety.

I hold an MBA from the University of Utah, where I emerged with emphases in marketing and information technology. Yes, I braved the perilous halls of academia and emerged with a piece of paper to prove it!

If you’re craving some intellectual stimulation, may I suggest my literary masterpieces? Dive into The Learning Explosion: 9 Rules to Ignite Your Virtual Classrooms or embark on a transformative journey with The Webinar Manifesto: Never Design, Deliver, or Attend Lousy Webinars Again! Guaranteed to entertain and enlighten!

When I’m not plotting marketing strategies, you’ll find me staring up at the Rocky Mountains. I’m a proud resident, enjoying thrilling outdoor activities in both summer and winter. My lovely wife, four adventurous children, and a spirited dog named Lola keep the adventure alive.

So, there you have it—a glimpse into the life of a marketing leader, globe-trotting enthusiast, and family adventurer. Stay tuned for the next chapter of my escapades!

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