I have a favorite restaurant near my house called Even Stevens. They have great food (I like the Turkey Day sandwich with a side of chips, which they pepper) but they also have a great atmosphere and a social cause (they give one sandwich to a local group in need for every one you buy). Each of their restaurants is designed with some sort of theme from the local community. The one near me is decorated with old dirt bikes hanging on the walls and videos of 1970’s dirt bike races — paying homage to something call the “Widow Maker Hill Climb” which was a thing back in the 70’s. I don’t think anyone was ever made a widow, but the dudes on their bikes were fun to watch.
I took two of my kids there today to reward them for their hard work in our yard, and when we walked in we could hear someone singing and playing the guitar.
The person taking my order told me they were trying something new by having musicians play at lunch. Now, instead of just eating my food and leaving, I found myself captured listening to the music and absorbing one more element to their brand. All of the songs were from the 60’s and 70’s which fit what they were aiming for, and it worked.
Challenge: think about something you could add to your product/service that can be a brand additive — something that makes people think you care about them and that builds you up in their minds. It will only help cement your positive vibe.