Going viral is every marketers dream, but it takes time and energy and hope and luck. Think of all of the great viral marketing you’ve encountered and I’ll bet, more often than not, the viral marketing is based on humor. I think of the Squatty Potty (34 million views) and Blendtec (zillions of views) as two examples. Of course, humor can sometimes backfire because everyone laughs at different things. Some roll around on the ground after a meme binge and others don’t even crack a smile.

The best marketing idea this week comes from Lucidchart with an excellent example of how you can use video to demonstrate your product. They’ve done this through a series of short YouTube videos, and some excellent humorous copywriting (at least it was funny to me).

Each video shows a diagram of funny things in the animal world by making up names for creatures and showing how they all link together in a sort of organizational chart using their software. Very clever marketing. My favorite video is the “Nope” but not my wife’s. You’ll have to watch it to see what I mean (and then watch the rest of them.)

Think: What can you do to make your prospects laugh? It will be much more memorable than a boring ol’ whitepaper.

Thought: “Laughter is the closest distance between two people.” -Victor Borge