My sons and I have a tradition that twice a year (the first Saturday of every April and October) we trek to a popular burger joint 10 miles from our house to have dinner, joke around and talk about life (and I usually hound them about their goals). The fact of the matter is that there are dozens of restaurants between our house and this one particular restaurant. We’ve had this tradition for years and we would never go anywhere else. It just wouldn’t be the same.
Tradition in marketing isn’t something you hear much about, but it’s an interesting thought? How can you get your clients to purchase your product as a tradition? What do you have that they must have at certain intervals in life? How can you get a tradition started?