Who else do you know that owns an albino raccoon? Think of the exclusivity! You could charge a small fortune for people to see this amazing mystery of nature. There’s clearly no competition.
Unfortunately there’s nearly no market, unless you’re a dad driving through the desert in the American West with kids under the age of 12 who need to stretch their legs after a long ride.
Marketing isn’t just about creative pictures and words, it begins with a business goal. If your goal is just to make a handful of girls happy each year, an albino raccoon is a perfect product. If you want to build a larger business, you need an army of albino animals, plush toys, and a popular kids cartoon.
Ask yourself, what is your business about, and then you can figure out the price, the place, and the promotion.
For the record, despite the pleas from my daughters, I did not pay to see the raccoon.