How to name and position a product (not!)

In less than 24 hours one of the largest hurricanes ever, “Hurricane Irma,” will make landfall in Florida. It’s scary. Just search for the terms, “Images of Hurricane Irma” and you’ll see what I mean.

Whoever’s in charge of the naming hurricanes should try something more dramatic, like how the military names their operations:

  • Spartan Scorpion
  • Bayonet Lightning
  • Warrior’s Rage
  • Gothic Serpent
  • Montana Mauler

If CNN said, “A mandatory evacuation has been called because Gothic Serpent is approaching and will destroy everything in it’s path,” people would begin to understand the dramatic nature of what is about to hit. Maybe the National Hurricane Center could use this.

 

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